Nooro: From Zero to 60k Users and $4M/yr recurring revenue.
60K users | 4M ARR | 7 Months
We partnered with Nooro, a fitness & weight loss app, to launch, scale, and monetize from zero to 60,000 users and $4M ARR in under seven months.
Starting with an MVP build, we engineered both the product foundation and the marketing engine that drove sustainable growth against competitors like YogaGo and WellTech.
We scaled user acquisition using a performance-first ad strategy: image ads, video ads, and high-converting quiz funnels. By guiding users from curiosity → engagement → signup, we cut acquisition costs and built a repeatable engine for growth.
Growth Engine: Ads & Funnels
Monetization: Paywall Optimization
We scaled user acquisition using a performance-first ad strategy: image ads, video ads, and high-converting quiz funnels. By guiding users from curiosity → engagement → signup, we cut acquisition costs and built a repeatable engine for growth.
Product Build & Iteration
From a one-month MVP to a polished app, we improved retention through UX upgrades, feature refinement, and data-driven iteration. Inspired by leaders like BetterMe and YogaGo, Nooro carved out its own space with a hybrid focus on fitness + weight loss.
The Outcome
60,000 users across iOS, Android & Web
$4M annualized revenue in 7 months
Competing head-to-head with category leaders.